Are you talking too much about your brand? This is a critical mistake most small businesses make. The result of this mistake suppresses the growth of your company. We need other people to talk about us.
A person who only talks about themselves is not appealing. Likewise, brands and companies that talk about themselves are not appealing. Your target audience won’t connect with you because they’re not interested and you will get lost in the noise. The internet is overflowing with every sort of content imaginable. And if yours doesn’t grab your audience’s attention, they’ll never see it. If you don’t engage them, they’ll flip right through it.
What is Content Marketing?
Content Marketing is the creation of content for your audience. Media, such as videos, blog posts, articles, and images created and published on the internet that is intended to connect your brand with your target audience. It should stir up interest, excitement, and enthusiasm for your brand without explicitly boasting about how wonderful your services or products are. Simply put, it should engage your target audience so that they perceive your brand the way you want them to. Eventually getting your audience to take action. This is how Adobe describes content marketing:
Take one part creation, one part publishing, and one part channel delivery, and you’ve got the recipe for content marketing. Content is used to attract, engage, and convert throughout the customer journey with timely messaging, content, and offers.
But the concept of content marketing has existed for hundreds of years before Adobe was an enterprise.
Because content marketing is storytelling, and humans have told stories since we could speak. Our attention always goes toward the best stories. Those are the stories that lasted hundreds of years. The stories that centuries later are still told by tribes and nations and movies or books that we enjoy today. That is the art of storytelling and your content should be no different.
In the best stories, the main character appeals to us because we can relate to her. But how is a character in a story like Star Wars relatable to us? Take Luke Skywalker, for example.
If he just jumped on camera and began fighting Darth Vader, we would lose interest once the fight was over, at best, and move on. But that’s not how it happened. We first learned Luke’s backstory. We learned that he had a boring life and was called to something greater. Just like many of us dream of being a part of something noble and larger than ourselves. Now we can relate to him. Just like we did with Luke, we will relate to your brand only if we have more information-information that allows us to see ourselves in your brand story. Every brand needs a brand story. This is content marketing.
Content marketing and social media go hand-in-hand. Each time you publish a Tweet or post on Facebook, you are creating content marketing. Once you develop content, you should manage the mix of content and deploy on the channels that fit best for that type. In its best form, content marketing should follow a strategy that aligns with your business goals and marketing objectives.
Your strategy might consist of many campaigns. These campaigns should build value. We help build value for your content marketing campaigns with tracking analytics, tracking high engagement times, and by identifying buying patterns and characteristics that your target audience take. You have visitors coming to your website that you deserve. But if they’re not converting into customers, you need to know why. We can help you. We do this by providing you insight into your audience with a client relationship management system.
What about your content? Is it engaging your audience? In order to engage your audience, you need to know how to reach them. The digital landscape is so flooded with content and ads that you risk getting lost in the noise. And it’s not your fault. To be effective with your content, you must have your finger on the pulse of your audience at all times. Crafting valuable, relevant content is a strategy, and chances are you’re busy running your business! Don’t feel bad.
We’ll give you a strategy that measures the capability of your campaigns with a content management system, which enables you to personalize, optimize, and target campaigns fast. Content marketing with a CMS accelerates the pace and variety of your campaigns through faster content optimization and access to assets. We’ll get you set up with a content marketing strategy that engages and converts your audience into customers because you have an amazing message, not just a great product or service. You deserve to have that message heard. Let us guide you in the right direction so that your brand story stands out and takes your prospective clients on a journey they’ll remember and tell their friends about.