Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Social Media Management
Discover all the benefits of using Cuttlefish for Social Media Marketing.
Search Engine Optimization
If you’re serious about ROI from SEO, make sure you go with a true SEO expert. If you’re ready for more clients, learn more about Arizona’s best-outsourced solution for SEO service.
Branding & Strategy
See how we do branding.
- blog posts,
- email Marketing, &
- social media posts
More about what you get with our content marketing service.
Workshops & Training
The first thing about social media and search marketing is: You have to create a lot of content.
We show you how and more with our Marketing Made Easy training & workshops.
A website facelift can bring effective and stunning design and development capabilities to your website. Use our website design services to create a site that is captivating and engaging for your audience.
Visit our Website Design Service.
Branding is what makes your business/product/service yours. What makes it special? What does it do? Who is it for? What does your brand say? What does it stand for? What’s the why? Branding is a logo, the colors scheme you’ll want to keep consistent, your mission, vision, and values. Now you’re going to take the logo, the color scheme, your message, and your mission, vision, and values, and you’re going to hire a developer to turn that into a website design. And that’s the groundwork and the framework of the website–the design. But you don’t have content. You don’t have images and you need keyword research and SEO. Why do you need SEO for your website?
SEO stands for search engine optimization and it’s the only way people will find your website whether they know you or know they need what you do. Either way, it has to meet certain standards for Google to even allow it to pull up in searches. If someone types in the name of your company, it still has to come up in Google search, which means you have to have to have branded keywords and that goes back to branding. You must have at least branded keywords, which is basic SEO on your website, it’s not competitive or proactive.
Say you want to drive sales from your website. Your website is going to be a lead generator, not just a brochure type of information website. You’re actually going to have a website designed to drive conversions from visitors at different stages in the buying process. Your SEO or Web Developer will conversion optimize your website which will bring past customers back and bring new business to your company.
In that case, you’re going to need more than just basic SEO on your website. You’re going to need competitive analysis or competitive keyword research. Content mapping comes next and lays out the content architecture based off that keyword research. This is usually done by an SEO expert. We call this your SEO blueprint.
Your Web developer is next going to install SEO analytics and tracking codes on the website as well as menus, booking calendars, client relationship management software (CRM). Whatever functionality your business needs to make it work the way it needs to work will be integrated on your website with code. All other necessary tracking codes are installed, such as social media tracking and Facebook Ads pixels.
Next, content development comes in and your content writer will draft the website copy. I’m integrating the SEO research, the keywords, then publishing the final draft website copy, and then make your website live. The marketing media is created with content development, and then everything’s published. After on-page optimization, you need to have backlinks pointing back to your website and these are known as citations or business listings. Your SEO strategy is being used to draft keyword-rich business descriptions and tagged-media for the business citations, which are an important SEO ranking factor that gives you a competitive advantage. There should be at least five different versions of your business descriptions, different lengths for different platforms that allow for only a certain amount of content on their text.
Those get published and then it’s time to start actively marketing your website for Google. If you don’t have a comprehensive SEO service, you’ll need a blog writing service to write blogs on your website as well as off and on other authoritative websites called off-page SEO. Both on and off-page content are part of your SEO marketing plan to help you rank for search terms on Google and social media search. On-page SEO and Off-page SEO along with social media are responsible for your business being successful online. Your online business should grow bigger and bigger and be seen by more and more people.
Content marketing comes back to write captions and insert links when it’s time to schedule your social media posts. You’re going to use a social media management service to constantly keep your followers engage and to respond and interact to posts and comments.
You’re going to need to monitor your social media network and as you expand your social media presence, and that’s when reputation management is critical. Anywhere on the Internet where someone can type in your name, your business name, or talk about you or your brand is where your reputation management service will be. Their job is to manage the online reputation of your company and you because your personal brand is important for the success of your company and your brand name.