Let’s get real.

You can’t afford to push out tons of low-quality posts every day.  You’ll get lost in the cacophony of 1.3 million types of content published every day.

No, thank you.

Creating engaging and high quality content should be your number one priority because as you create, you’ll be attracting new leads. Publish low-quality content and your blogs and social media posts will remain unseen, attracting zero good leads and wasting your time.

Consider what you’re about to learn as tricks that will save you a lot of time, money, and how about some more time.

How to Make Your Content Visible to Your Audience

In this blog post, I’ll share five rules we use to generate blog ideas for your audience without doing keyword research, and what often goes into promoting that blog afterwards.

1. Generate killer content ideas without keyword research

Source: National Geographic

Anybody that has a background in search engine marketing or has learned SEO knows that keyword research is important, but you should really think about generating content for the user first and not so much about the keyword research.

Look up Brian Dean’s Skyscraper Technique, just like when you see skyscrapers in the world, someone always tries to one-up them and build a bigger skyscraper in a different city.

Take their best content, let’s say it’s, 21 Ways to Boost Your Search Engine Traffic.

If you write, 101 Ways to Boost Your Search Engine Traffic, it went from 21 to 101. That’s so much better, so much more in depth that people will be like, “Wow, this is amazing!”

If theirs shared really well, the chances are yours will do really well from the traffic and Social Share perspective. Plus, you can email every single one of the people that shared that person’s content.

2. Promote Like Crazy – If you find (and email) them, they will come

  • BuzzSumo where you can type in different keywords that relate to your article. Click view shares and you’ll see the people who tweeted them, then email those people to promote yours
  • Second is Meet Edgar which allows you to setup an automated queue of content in different channels
  • Third is Ahrefs which will helps you find who’s linking your competitor’s content and you can message them to promote yours as well – It doesn’t track traffic right away, but it will eventually
  • Fourth is IFTTT or If This Then That – This option is free and if you create your formulas efficiently, not only is this the most effective, but it’s the most affordable and time efficient option

A blog can be a huge time and money pit if it’s not promoted well.

How do we promote your business blog content at Cuttlefish Marketing? A blog is a huge investment and responsibility, so we don’t recommend them without a social syndication network. In fact, nobody here has a blog that’s not backed by our handmade networks. These are branded networks made up of anywhere from 25 to 100 social networking channels. Using IFTTT, we create formulas that publish your blog on every social channel, while carrying keyword driven back-links to the original post, hence, to your website. Not only do you receive a surge in traffic, but gain a lot of links that boost your organic keyword search results.

3. Feed Audience First, Google Second

We say “consistency is key” in the digital marketing world primarily for two reasons: 1) people like consistency, so if they enjoy your content, chances are they’ll appreciate your keeping it consistent. 2) Search engines, like Google, also like it. Google has a special QDF (Query deserves freshness) ranking factor that gives prominence to news stories when it comes to search engine visibility.

Here is Google’s explanation:

fresh content explanation Google

Our advice is to write through as many blogs as you can in 30 days. Don’t publish them all right away; spread them out evenly and publish (or schedule) the blog for that day.

Don’t complicate it.

Stay consistent as much as possible and increase/decrease gradually at your will. You’ll be incentivised to increase your volume, but, in the end, it’s your blog. You can do what you want. And if you’re passionate and authentic in your writing, your fans might appreciate your authentic style.

4. Incentives for changing blog frequency

  • Increased Traffic
  • More Qualified Leads

Incentives must align with your overall goal, or they’re not incentives. So, ask yourself why you’re creating content before committing to a schedule for any other reason. Unless your goal is monetary or subscriber based, there aren’t many incentives to change what you’re doing. If you feel like writing more, write more. From a marketing perspective, however, more website traffic and more qualified inbound leads are our primary objectives.

Don’t over complicate. If you’re getting a lot of good feedback then you might want to experiment with your volume. In most cases, a good high is 2 blogs per week, or 2 blogs per month for a good low. As long as you can stay focused, you’ll pick up speed and find your pace.

5. Stay Away From Shiny Object Syndrome

We’re always weary about mentioning marketing tools to a client because nothing distracts like an exciting new tool. Yes, we use tools to help increase productivity. But, we stick with one or two that allow us to schedule out posts in the future. That’s it.

Nothing helps a blog more than time. Shiny new tools can take up a lot of time that should be spent on content!

However, we are liking CoSchedule right now for our blog calendar. It can get a little pricey, but if you can get everything on one calendar, you’ll save money and time. We like this tool because it does a better job that Hootsuite at aggregating and re-purposing our popular content on social media, allowing us to see what is resonating best with our audience. It integrates with CoSchedule’s infamous Headline Analyzer, which can help fine-tune your headlines into lead magnets.

Just remember that when you can give your audience what they want, you will not fail. Period.

If you were looking for ways to generate content ideas and found this article helpful, let us know! If I left something out, or need to explain something a bit more, please leave a comment. We only write to help and encourage. Social Media is a sea. Cuttlefish won’t let you get lost.

Resources

  • Brian Dean’s Skyscraper Technique – http://backlinko.com/skyscraper-technique
  • BuzzSumo – http://buzzsumo.com/
  • MeetEdgar – https://meetedgar.com/
  • Ahrefs – https://ahrefs.com/
  • More Great Resources for Writing Magnetic Blog Posts
  • Hemingway Editor – http://www.hemingwayapp.com/
  • Guide to Copywriting – https://www.quicksprout.com/the-definitive-guide-to-copywriting/
  • CoSchedule Marketing Calendar – https://app.coschedule.com/
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