You’ve heard of social media marketing – but what is content marketing??
It’s easy to get confused when speaking of any and all marketing done via the internet. The purpose of this article is to answer your questions to what is content marketing and give you clear explanation on how it’s supposed to work.
Before we go into what content marketing is, we need to backup…
Content Marketing is under a big umbrella called Web Marketing.
Think of Web Marketing as a giant umbrella; underneath that umbrella is anything that you do on the internet to draw attention to your name, brand, service and website. It’s getting the public familiar with who you are and what you have to offer. That’s a big umbrella!
Now we can get more specific.
What is Content Marketing?
Content Marketing is a strategy of consistently publishing and producing valuable, consumer-centric, relevant content that attracts a specific niche audience with a goal to get the customer to follow the desired action: click, register, watch, buy, download, etc.
Examples of content marketing are blogs, content on your website, videos and social media-if niche specific, and links to content. But the most important word that you need to associate with content marketing is STRATEGY.
You might think of content marketing as strategic inbound marketing; its purpose is to BRING people to you. But no successful company got to the top by blindly “marketing” all over the place. To reap the bounties of content marketing it needs to be effective; there are three vital qualities that make up effective content marketing:
- Focused on your niche
Now, let’s say you have a website for your landscaping company; you’ve written a niche focused, high-quality blog that provides extremely valuable (useful) information; let’s call it “keeping your summer grass green under the scorching Arizona sun,” great! You post it on your Facebook page, Google+ page, etc., good job! Now one of two things can happen:
- The quality of this post is SO engaging that everyone who reads it shares it, and those readers share it and sooner than later you have hundreds of visitors to your site; or
- It’s great content but many in your social media circles don’t reside in Arizona and their lawns don’t require such extreme summer attention, and/or many don’t even have lawns to maintain, so it gets a few likes and shares but, of course, because it’s not super valuable to everyone, it ends there.
The first possibility can happen only if the article is backed by a solid content marketing strategy.
Number two is almost always going to be the case as long as the content is VERY good and follows some major keys to writing successful blogs; this touches on one of the two main elements of a successful blog. In most cases, a successful blog is local and solves problems.
This is why content marketing needs a strategy, and that strategy needs to target your niche audience.
How do you target your niche audience? Well, you can start with researching the keyword trends of your target audience. Some might say that content without niche-specific, targeted SEO strategy is a waste of time and money.
I would have to agree.