Why Is Content Marketing Important?
Content Marketing is important if you want your website to be found by your audience who doesn’t know you exist. Exceptional, SEO targeted content is the backbone of any successful website. Exclusive, keyword targeted content is essential to rank high in Google searches and in order to have your website do what it’s supposed to do…be a lead generating machine!
How do you target your niche audience? Well, you can start by researching the keyword trends of your target audience. Some might say that content without niche-specific, targeted SEO strategy is a waste of time and money.
In order to understand the importance of content marketing, you need to know what content marketing Is.
How cheap, outsourced content KILLS your website
Ever since May 2014 (Google’s latest Panda update), outsourced content writing has become a thing of the past. This update means the Google Panda is now a wise little Panda, who reads.
- If it’s copied, you get “punished,”
- if it’s poorly paraphrased (or, too similar), you lose search rankings,
- if it’s not useful, valuable content Google will know because you’ll have a high “bounce-rate,” meaning that visitors won’t stay and read the whole thing; they’ll click off just as impulsively as they clicked on.
- The list goes on…
A local content marketer who you work exclusively with will be able to write great local pieces for SEO, take pictures of you, your company and local events for quality blogs and posts for a real-life social media presence, and keep up on your rankings and data.
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